In developing the visual identity for "Los Primos," a digital sportswear store, we sought a style that would translate the passion for sports, the contagious energy, and the unity of the founding cousins. For this, the sporty collegiate style proved to be the perfect choice.

LOGO

Illustration of the two cousins side by side, with a vibrant blue fire in the background.

Vibrant and complementary colors evoke energy and dynamism.

Robust typography conveys strength, tradition, and reliability.

The vibrant and dynamic color palette, composed of shades of blue, orange, and white, conveys energy, enthusiasm, and modernity.

This image illustrates the label that accompanies clothing available in stores.