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Function: Creative Direction, Illustration, Animation
Mindlift Client
Type: Visual Identity and Mascot Illustration
Context
MindLift is a platform focused on cognitive development and learning. The project involved creating a complete visual identity, including a logo, visual system, and a mascot developed to represent the brand's core values.
Concept
The concept of identity stems from the idea of expanding knowledge and processing information. The mascot, represented by an octopus, symbolizes intelligence, adaptability, and the ability to connect different ideas—characteristics that reflect MindLift's mission.
Splash screen
As part of the brand's visual system, an animated splash screen was also developed for the app, expanding the brand identity's presence in the user experience.
Palette
The concept of identity stems from the idea of expanding knowledge and processing information. The mascot, represented by an octopus, symbolizes intelligence, adaptability, and the ability to connect different ideas—characteristics that reflect MindLift's mission.
Typography
Typography acts as a structural element of identity, contributing to the construction of a clear, modern, and easily recognizable visual language.
Available for download:
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